Member Spotlight - Katelyn Jeffcoat

July 26, 2019
Written by: Katelyn Jeffcoat
Katelyn Jeffcoat
Business Development & Marketing Director 
PARADIGM Structural Engineers, Inc.
Social Media:
Professional Background:
Katelyn grew up in a small town in Sonoma County, California. She loved being part of a close and passionate community; however, she was excited to venture into a larger city and build her career. After graduating from CSU, Chico with a degree in Business Entrepreneurship, Katelyn developed her business development, sales, and marketing skills within the tech, real estate, and travel industries.  She’s worked for large firms such as Yelp, Internet Brands, Coldwell Banker, and Robert Half International. 
As Business Development & Marketing Director at PARADIGM Structural Engineers, Inc. she focuses on strategic business planning, creating unique marketing materials, and increasing internal communications between employees and upper management.  She appreciates working with a dedicated team of 25 people who are open to new ideas, excited to grow, and maximize their potential.
CREW SF Background:
Katelyn joined CREW SF in Spring of 2019.  It was clear after her first Membership Madness event that CREW SF would allow her to make strong connections with people within the industry, provide a platform where she can receive and ask for leads, and grow her business skills.  She is currently Vice Chair of the Membership Committee and looking forward to leading the Committee in the next term.
How did you move up in your career and what advice do you have for women who wish to advance in their jobs?
I have three tips that have helped me move up in my career:

1. Have a problem-solving mindset.  It’s one thing to identify an issue and another to create a solution and implement the steps needed to really make a difference.  Next time you want to push for change at your company, write down the problem and how your solution(s) will benefit the company and its employees.  If you have more solutions/benefits than the reasons to not make the change, you’ll most likely get what you want.      

2.  Build your own board of directors. I have go-to mentors with varied backgrounds, different perspectives on problem solving, and who negotiate using different language. When I’m stuck, I have strong people to support me. Next time you meet someone who can teach you something, treat them to coffee and let them know you want to pick their brain a little.

3.  Choose the right culture for yourself.  Make sure you surround yourself around people who support your efforts and show appreciation.  If not, find people who do. You’ll be much happier and move up quicker in a company where people have your back, listen to you, provide constructive advice, and are willing to advocate for you.    
What advice do you want to give a new CREW SF member?
Get Involved!  I highly recommend checking out any of the CREW SF monthly committee meetings.  Joining a committee is the best way to meet new people, learn the industry as quickly as possible, and get the most out of your membership.  
How has CREW SF benefitted you personally and/or professionally?
CREW SF has allowed me to grow my network with firms that PARADIGM Structural Engineers Inc. hasn’t had the opportunity to work with.  In addition, through CREW SF I’ve been able to better develop my public speaking skills, email campaign strategy, and give back to the community. 
What’s a fun fact that you’d like to share about yourself?
My mother and I were lucky enough to be on Ellen’s 12 Days of Christmas television show!!  We won lots of fun prizes, including a trip to Las Vegas, and we got to see John Travolta and Olivia Newton-John dance to "You’re the One That I Want” from the movie Grease. Definitely a good day!