After college, I started my career doing in-house marketing and business development for several Am Law 200 firms in the Bay Area. I later joined Blattel Communications, a marketing communications agency that works exclusively with professional services firms. As an account executive with the agency, I work with clients across a range of industries to help tell their stories through media sourcing and placements, award programs, social media and other avenues for exposure. There are several rewarding aspects of my job, but one of the coolest parts is being able to keep my finger on the pulse of real estate developments in the region, which is always changing and evolving.
CREW SF Background:
I was first introduced to CREW SF in 2016, when Blattel Communications was selected by the chapter as its new PR agency. Shortly after being involved with the Communications Committee, I realized I wanted to become an official member of CREW to fully take advantage of all it has to offer. There are endless opportunities for expanding network connections, enhancing business skills and behind-the-scenes tours of landmark projects throughout the area.
As a member of the Communications team, I appreciate being able to interact with members across the chapter to hear their perspectives on how to they’ve overcome hurdles and achieved success whether it’s securing a new deal or project, implementing team-strengthening initiatives or impacting the local community. I love sharing these stories and shining a light on how women are integral components contributing to the fabric of business and society.
How did you move up in your career and what advice do you have for women who wish to advance in their jobs?
I’ve been so fortunate to have the opportunity to work with many incredible women mentors who have forged their own paths of success and for me to be able to learn and grow from their lessons have been invaluable. Their experiences all differ, but the range of perspectives have helped me navigate thorny issues, both personally and professionally, and they’ve become my go-to resources when I need guidance. My advice for others is to build your own personal “board of directors” that you can turn to for help and advice. One mentor is great, but if you can assemble a crew of people who are looking out for your best interests, that’s even better!
What advice do you want to give a new CREW SF member?
Jump in! Join a committee, attend networking events, learn from program panels. The organization is designed to support and elevate its members so getting involved can only benefit you in the long run.
What has been the highlight during your membership with CREW SF?
Highlighting the strength and expertise of esteemed CREW SF by developing award-winning submissions for several of our chapter’s members. There’s no shortage of talent within CREW, and these women are shining examples of pushing towards something better and greater. It’s an honor to work with our members to highlight their achievements and share their stories. Each recognition is a well-deserved honor and they inspire me to be better.
What’s a fun fact that you’d like to share about yourself?
I learned how to scuba dive last year. Getting certified in February during the middle of a storm in Monterey, Calif. was the worst experience of my life, but I’m so glad I powered through, because every adventure since then has blown my mind, and now I can’t get enough! I’ve done dives of the coasts of the Marshall Islands, Spain, Honduras and the cenotes in Yucatan. I look forward to the next location, wherever that may be.